The phrase describes a style of cosmetic application intended to evoke the iconic playing card character, often for celebratory events occurring on or around October 31st. This involves applying makeup to the face and sometimes body to resemble the visual elements associated with the playing card, such as red hearts, dramatic eye makeup, and a pale complexion. An example would be painting a large red heart around one eye while exaggerating the eyebrows and lips with bold colors.
The popularity of this thematic approach stems from its immediately recognizable nature and the opportunities it presents for creative interpretation. Its appeal lies in the ability to combine elements of classic beauty with theatrical flair, offering a balance between elegance and playful costuming. Historically, representations of playing card characters in costume have been prevalent in theatrical productions and celebratory gatherings, contributing to the continued appeal of the present day adaptation.