The concept represents an organized social gathering where participants, often in costume, proceed from one drinking establishment to another within a defined geographic area on or around October 31st. The specific instance involves licensed premises in a particular Virginia city. An example would be groups of individuals moving between establishments in Old Town on a designated night, partaking in beverages and themed entertainment at each location.
These events can stimulate the local economy by driving business to participating bars and restaurants. They also provide opportunities for social interaction and community building amongst residents and visitors. Historically, organized public festivities around the autumnal equinox and related holidays have served as outlets for communal expression and celebration.